The recent Gallup poll on the positive perception in the public toward the United Methodist “brand” reminded me of a conversation Tom and I had with a group of planters and the debate we often hear about whether or not to include “United Methodist” in the name of a new congregation or not.

A couple of months ago we had the honor of visiting with 4 successful planters from the North Georgia Annual Conference. The conversation ranged across many topics and one of the things that turned up was the topic of branding.

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Don’t hide the fact that you are a United Methodist Church! Methodists have the HIGHEST POSITIVE RATINGS of religious and spiritual groups in the United States, new research by Gallup shows, ranking higher than Baptists, Catholics, Jews, Evangelicals or Fundamentalists.

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